1. What is a Fictitious Business Name (FBN) and why do I need to file one?
A Fictitious Business Name (also called a DBA, or “Doing Business As”) is required if you operate a business under a name in Alameda County that is not your legal name. For example, if your name is Billie Joe Armstrong but you run a business called “Green Day” you must file an FBN. Armstrong did just that with his partners with your partners Michael Pritchard (Mike Dirnt) and Frank Wright III (Tré Cool) by filing FBN No. 602124 on November 16, 2023.
You should do that as well if you are conducting business under anything other than your personal name. This filing makes your business name public and ensures consumers know who owns the business. In Alameda County, filing an FBN is a legal requirement for transparency and consumer protection.
2. How do I file a Fictitious Business Name in Alameda County?
Answer: To file an FBN in Alameda County, follow these steps:
- Check Name Availability: Ensure your desired business name is not already in use. Search the database.
- Complete the FBN Statement Form: You can download the form here.
- File with the County: Submit the completed form and filing fee to the Alameda County Clerk-Recorder’s office.
- Publish the Statement: You must publish the FBN statement in a local newspaper approved by the county for four weeks. Click here.
- Receive Your Certificate: Once processed, you’ll receive a certified copy of your FBN filing.
Need help? Contact us for step-by-step guidance or filing assistance.
3. How much does it cost to file an FBN in Alameda County?
Answer: As of 2025, the filing fee for a Fictitious Business Name in Alameda County is $40 for the first business name and $5 for each additional name. You will also need to pay for the required newspaper publication, which typically costs between $50–$150, depending on the newspaper.
4. How long does it take to process an FBN filing in Alameda County?
Answer: Processing times vary, but you can typically expect:
- Immediate confirmation of your filing submission.
- 1–2 weeks for the county to process and mail your certified FBN statement.
- 4 weeks of required newspaper publication.
Tip: File early to avoid delays in opening your business, opening bank accounts or securing licenses!
5. Do I need to renew my Fictitious Business Name filing?
Answer: Yes! In Alameda County, an FBN filing is valid for 5 years. You must renew your filing before it expires to maintain legal compliance. The renewal process is similar to the initial filing: submit a new statement, republish in a local newspaper and pay the renewal fee. The county will send a renewal notice, but it’s your responsibility to file on time.
Pro Tip: Set a calendar reminder 6 months before your expiration date to avoid lapses.