Publish Fictitious Business Name Statements in Sonoma County

Starting a new business venture in Sonoma County? For that reason, if you’re launching a boutique winery in Healdsburg, opening a farm-to-table restaurant in Sebastopol, raising chickens in Petaluma or crafting artisan goods in Santa Rosa, securing your business name is one of the first steps to establishing your brand. At The Healdsburg Tribune, we’re here to help you fulfill the legal requirements to make your business official.


Sonoma County landscape with pickup truck, chickens, llama and grape pickers.

Why You Need to File a Fictitious Business Name (FBN) Statement

In California, if you are operating under a name other than your personal legal name or the registered name of your LLC or corporation, state law requires you to file a Fictitious Business Name Statement. This ensures:

  • Legal compliance with California Business & Professions Code
  • Public transparency by notifying the community of your business name
  • Access to banking and contracts under your business name

Simplify Your FBN Statement Publication in Sonoma County

Once you file your Fictitious Business Name Statement with the Sonoma County Clerk-Recorder’s Office, California law mandates that the statement be published in an adjudicated newspaper within the county for four consecutive weeks. That’s where The Healdsburg Tribune comes in.

Since 1888, The Healdsburg Tribune has served the region’s public notice publishing. It’s an adjudicated newspaper serving HealdsburgWindsorCloverdale and greater Sonoma County. Services include:

  • Affordable publication rates
  • Fast turnaround to meet county deadlines
  • Personalized support from a team that understands local businesses

Let us simplify the publication process so you can focus on what you do best—growing your business. Simply use the form on this page to enter your information and upload a copy of your filed statement using a scanner or the camera on your phone.

Serving Healdsburg, Windsor, Cloverdale, Santa Rosa and all of Sonoma County

Whether you’re a new entrepreneur or an established business updating your name, The Healdsburg Tribune ensures your FBN Statement publication meets all legal requirements. We’re proud to support local businesses throughout Sonoma County.

Ready to publish your Fictitious Business Name Statement? Complete this form today to publish your name in The Healdsburg Tribune make your business name official!